Discover Your Ideal Marketing Budget

Deciding how much to spend on marketing is crucial for business growth, but there’s no one-size-fits-all solution. Our Marketing Budget Calculator helps you estimate the ideal marketing budget based on your revenue and goals.

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How Do I Set A Marketing Budget For My Business?

Most business owners and entrepreneurs have asked this same question. While you will find varying opinions on the matter, there is no all-inclusive one size fits all model for every company. However, we can offer you a pretty good guide as a rule of thumb.

Using the widely recommended percentage-of-revenue model, this tool calculates your marketing budget by applying a percentage of your gross revenue. The cross-industry average for a marketing budget is 8% of gross revenue, however, a minimum of 12% is recommended for rapid growth. You can also explore options for more conservative spending at 5% (only recommended for maintaining current status) or more aggressive growth strategies at 15% to 20%.

This calculator isn’t just about percentages. While the revenue-based approach is a great starting point, every business is unique. Factors like your industry, growth stage, competition, and specific goals can influence how much you should invest.

Marketing Budget Calculator

Please select your closest current annual gross revenue.

This is the percentage of revenue allocated to all marketing efforts. Cross-industry average is 8%. Growth focused companies target 12-20% based on goals and industry.

Recommended Marketing Budget: $50,000

This is a quick recommendation based on industry averages. Goals, industry, stage of business, and many more factors can significantly affect your true recommended marketing budget.

Why Use a Marketing Budget Calculator?

  • Transparency: Gain clarity on your potential marketing spend.
  • Customization: Tailor your budget to fit your growth ambitions and market challenges.
  • Insights: Understand how different budget levels impact your marketing strategy.

Whether you're a startup building brand awareness or an established company scaling new heights, this calculator can guide you in crafting a marketing strategy that fits your business.

What Can Your Marketing Budget Include?

Your marketing budget can be used to power a wide range of strategies and tools to grow your business. Here’s what it might include:

  • Website Development and Maintenance: Build or optimize a high-quality website that drives conversions.
  • Search Engine Optimization (SEO): Improve your visibility and rank higher in search engine results.
  • Paid Advertising (PPC and Local Service Ads): Target your ideal customers with strategic ad campaigns.
  • Social Media Management: Engage your audience and build brand awareness through tailored content.
  • Content Marketing: Create blogs, videos, and other resources that establish your authority and attract leads.
  • Email Marketing: Nurture relationships with your audience and keep them informed about your services.
  • Branding and Graphic Design: Ensure your brand stands out with cohesive visuals and messaging.

By tailoring your budget to these areas, you can create a comprehensive marketing plan that supports growth and delivers measurable results.

Take Control of Your Marketing Budget

Try the calculator today to find your ideal marketing investment. If you need further guidance, our team at Momentum Marketing is here to help you customize a strategy that aligns with your goals.

Some of Our Recent Projects

omada services website - jointheomada.com
hobbies to homes home renovation website
sandras island vacation rental website
website for ns building solutions
warmlite expedition gear ecommerce website - warmlite.com
website for mainelypest
website for patriot contracting
website for janell bags
website for village way homes

Customer Reviews

mainelypest
By: Kyle, MainelyPest

"Momentum marketing took over our website and we immediately started generating leads that turned into valuable customers. The attention to detail and rapid response was exactly what I was looking for."

janell bags
By: Janell,
Janell Bags

"All the the work that Momentum has done for us has been over and above! Our new site is beautiful and tailored just for our needs as a business. We will be continuing to partner with them for our advertising campaigns. The personalized service is second to none. Would definitely recommend."

village way
By: Stacy, Village Way Homes

"Momentum Marketing handled our website setup from start to finish and is maintaining it for us now.  I can't say enough about (1) their communication and the promptness of response; (2) the efficiency with which they put together the website; (3) the way they listened and then translated my gibberish into EXACTLY what I was looking for, because I really didn't know what I was looking for.Cameron never made me feel like my questions were stupid.  He was patient and did a fantastic job. I can't recommend them enough!"

omada services
By: Uriah, Omada Services

"Working with Cameron has spotlighted his commitment, diligence and understanding of marketing. His expertise has driven game-changing results and made marketing easy, which has saved me countless hours of investment. "

perrys lobster co
By: Seth, Perry's Lobster Co.

"I won the free website and wow!! I’m blown away.  Not only did they take me more than serious like an actual paying customer, they have always been super prompt and gone above and beyond.  Super impressed by this company!  HIGHLY recommended!"

Got questions? We have answers!

Check out some common FAQ's below.
Don't see what you're looking for? Contact us and we will be in touch.

Do you only service Maine companies?
In short, no. We are based in Maine with offices in Ellsworth and Bangor, but we operate fully remote and are able to provide services nationwide.
What if I just want a website?
Not interested in any services? No problem! We can quote a website build that is a website only with no recurring services.
How much Involvement is required from me?
Your engagement level is entirely at your discretion. To kick things off, we'll require any information and marketing materials you possess, such as your logo, brand guides, photos, business details, pricing, and services/products. Ongoing collaboration will be tailored to your chosen services and your individual preferences. Our objective is to function as an extension of your team, streamlining your tasks. If you're seeking more detailed information, don't hesitate to get in touch, and let's discuss how Momentum can assist you.
As a small business, how much should I be spending on marketing efforts?
While the general guideline suggests allocating 10-20% of overall revenue to marketing, pinpointing the correct amount is not an exact science. What truly matters is determining the return-on-investment (ROI) for any marketing expenditure. The greatest mistake is allocating $0 to digital marketing efforts. Not sure where to start? Let's chat. We will discuss where you are at now, what your business goals are, and make a recommendation on how to get you there.
How long will it take to see results?
Many companies will promise to "make you #1 on Google in __ days". We don't make that promise. Why? Because we value honesty and integrity. There are many factors that play into your digital footprint and how long it takes to see your ROI. SEO is a marathon that takes time and investment to see results. Paid ads on the other hand, can generate instant leads and quick wins. We will help you determine the best avenues for success and discuss realistic expectations to make sure you are getting the best possible ROI.

"The secret to reaching new heights is to start, keep moving, and let Momentum carry you forward."

Get started, keep moving, and let Momentum carry you forward.

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