How to Use Google Business Profile to Attract More Local Customers

10 Steps to Optimize Your Google Business Profile and Improve Local SEO

Optimizing your Google Business Profile (GBP) is one of the most effective strategies for attracting local customers and boosting your online visibility. Whether you’re a small business or a growing company, a properly managed GBP can help you stand out in local searches, drive traffic, and build customer trust. Here’s how to make the most of your GBP and attract more local customers.

1. Claim and Verify Your Google Business Profile

The first step is claiming your GBP if you haven’t already. Visit the Google Business Profile Manager, sign in, and complete the verification process. This ensures you have control over the information displayed about your business.

What You Should Do:

• Enter your business name exactly as it appears elsewhere online to maintain consistency.
• Select the most relevant business category. This helps Google show your profile to the right audience.
• Provide consistent contact details, including your phone number, address, and website.

Taking these steps builds a solid foundation for local SEO.

2. Write a Compelling Business Description

Your business description is an opportunity to tell potential customers who you are and why they should choose you.

Key Tips for an Effective Description:

• Use up to 750 characters to highlight your products, services, and unique selling points.
• Naturally incorporate relevant keywords, such as “seo company ellsworth maine” or “affordable plumbing services near me.”
• Avoid keyword stuffing; focus on readability and clarity.

A well-crafted description not only helps your profile rank higher but also converts searchers into customers.

3. Add High-Quality Photos and Videos

Visual content is essential for attracting local customers. Profiles with photos receive significantly more clicks and engagement than those without.

What to Include:

• Professional photos of your storefront, interior,  and/or products.
• Action shots of your team at work.
• Videos introducing your business, showcasing your services, or featuring customer testimonials.

By consistently updating your visuals, you keep your profile fresh and engaging.

4. Keep Your Information Up-to-Date

Nothing frustrates potential customers more than incorrect information. Ensure your hours, contact details, and services are accurate.

Why It’s Crucial:

• Mismatched details can confuse customers and hurt your credibility.
• Use GBP's special features to set holiday hours or indicate temporary closures.

Consistency across all platforms—including your website, social media, and GBP—is vital for local SEO.

5. Encourage and Manage Reviews

Positive reviews build trust and significantly impact your local search ranking. Businesses with high ratings and a steady flow of reviews are more likely to appear in Google’s Local Pack.

How to Maximize Reviews:

• Ask happy customers to leave reviews on your GBP.
• Respond to reviews—thank customers for positive feedback and address negative reviews with professionalism.
  • Pro Tip: responding to the negative reviews is perhaps the most important, as many people only look at the negative reviews. Attempt to explain misconceptions in a professional manner and apologize and offer solutions for legitimate concerns. This builds confidence and trust for potential customers. DO NOT reply in a rude, condescending or unprofessional manner.
• Highlight keywords in your responses, such as “Thank you for choosing our lawn care services in [City Name].”

Reviews not only influence new customers but also demonstrate your commitment to customer satisfaction.

6. Use Google Posts to Promote Offers and Events

Google Posts allow you to share updates, promotions, or events directly on your profile. These appear in search results, giving potential customers an extra nudge to engage with your business.

Effective Post Ideas:

• Announce special discounts or sales.
• Highlight a new product or service launch.
• Share event details, like workshops or open houses.

Regularly posting keeps your profile active and appealing to local searchers.

7. Leverage Insights for Data-Driven Decisions

Google Business Profile offers valuable insights into how people interact with your profile.

Track These Key Metrics:

• Search queries that lead customers to your profile.
• How often your profile is viewed.
• The number of calls, direction requests, and website clicks your profile generates.

Using this data, refine your marketing strategy to better meet customer needs.

8. Optimize for Local SEO

Your GBP is a powerful tool for improving local SEO and appearing in “near me” searches.

Steps to Boost Local SEO:

• Include location-specific keywords in your profile and website content.
• Ensure your NAP (Name, Address, Phone) is consistent across all platforms.
• Build backlinks from local directories and partnerships.

Optimizing for local SEO helps you connect with customers searching for services in your area.

9. Add Special Attributes and FAQs

Google allows businesses to showcase unique attributes, such as “women-owned,” “pet-friendly,” or “outdoor seating available.” These features can make your business more appealing to specific audiences.

Pro Tip:‍

Add frequently asked questions (FAQs) to your profile to address common customer queries, like parking availability or delivery options.

10. Make the Most of Your Profile’s Features

Your Google Business Profile includes several tools to help attract local customers. Use these features to their full potential, including messaging, bookings, and product/service listings.

Action Steps:

• Enable the messaging feature to allow customers to reach out directly.
• List your top-selling products or services with descriptions and prices.
• Keep an eye on new features Google introduces for GBP users.

Get Started with Momentum Today

A well-optimized Google Business Profile can be a game-changer for attracting local customers and boosting your visibility in search results. When combined with other tools like Local Service Ads (LSAs), you can amplify your reach and connect with even more potential customers in your area. Whether you’re just getting started or looking to fine-tune your marketing efforts, taking the time to maximize your GBP and explore complementary strategies like LSAs can position your business for long-term success.

Ready to improve your local marketing game? Contact us today for expert guidance and tailored strategies to grow your business. Let’s make your business the go-to choice in your community!